REALTYTRAC LAUNCHES AGENT NETWORK TO DELIVER EXCLUSIVE LEADS AND SALES SUPPORT SERVICES
Leading Foreclosure Marketplace Offers Exclusive Geographic Territories, Leadsand Online Advertising Opportunities to Real Estate Professionals
Lake Forest, Calif. – December 20, 2004 – RealtyTrac (www.realtytrac.com), the leading online foreclosure marketplace, today announced the launch of the RealtyTrac Agent Network, a program dedicated to providing exclusive home buyer and seller leads as well as sales and marketing support services to qualified real estate agents. RealtyTrac is the fastest-growing real estate site online with nearly two million unique monthly visitors, and is the exclusive foreclosure data provider to AOL Real Estate, HomeGain, MSN House & Home, and Yahoo! Real Estate.
The RealtyTrac Agent Network allows its members to claim exclusive territories, and to preview and purchase pre-qualified leads from interested home buyers and sellers who are subscribers to the RealtyTrac site. Agents also have access to a dedicated network member services team and marketing services. Other features include:
- Geographic Exclusivity – Agents can qualify for exclusive lead territories
- Property Listings–The opportunity to list an agent’s properties on RealtyTrac
- Online Advertising – Programs to connect agent’s personal brand to exclusive properties
- Offer Management System – Ability to accept online offers for properties listed through RealtyTrac
- Lead Management–RealtyTrac processes the initial lead, and follows up with consumers on behalf of the agent
RealtyTrac pre-screens agents before accepting them as members of the network in order to maintain a high level of customer service.
“We’ve built the Agent Network as a win-win situation for our paid membership base and our network of real estate professionals,” said Jim Saccacio, RealtyTrac Chief Executive Officer. “Our subscribers will be able to rely on universally high quality services from our agents, and our agents will have exclusive access to our growing membership base–the most highly qualified buyers and sellers in the industry.”
Real estate professionals have been bombarded by a wide range of programs promising sales leads and agent exposure. “There are two key ways our program is different than many of the lead programs in the marketplace today,” noted Steve Cranston, VP of Real Estate Services at RealtyTrac. “First, our members are paying subscribers who have actually asked to be contacted by an agent. Most other programs come from free sites, and very often include leads that are simply people who happened to visit the site. Second, our agents have exclusivity–no competing with other agents in their territories for the same customer lead.”
“More than 60% of our business is a direct result of the RealtyTrac Agent Network,” said Dave Jurgensen, an agent with Family Home Realty. “Lead exclusivity is virtually unheard of in the real estate industry – its common knowledge that most real estate leads are offered to at least three agents. The quality, accuracy and exclusivity of RealtyTrac leads make them worth their weight in gold.”
RealtyTrac Agent Network
More information about the new RealtyTrac Agent Network is available at www.agents.realtytrac.com.
About RealtyTrac, Inc.
RealtyTrac, Inc., (www.realtytrac.com) the leading online marketplace for foreclosure properties provides all the resources that home seekers, investors and real estate agents need to locate, evaluate and buy properties at below market value. Founded in 1996, RealtyTrac sets a new standard for online real estate services by offering the largest database of pre-foreclosure and foreclosure properties, with more than 500,000 properties across the country, comprehensive property data, productivity tools and extensive professional resources. RealtyTrac hosts close to two million unique visitors monthly and is the exclusive foreclosure data provider to AOL Real Estate, HomeGain, MSN House & Home, and Yahoo!Real Estate. For more information, visit www.realtytrac.com.