IRVINE, Calif. July 23, 2013 – The RealtyTrac Network (RTN) recently announced the addition of Seller LeadTrac, a unique technology application that screens and sorts millions of properties nationwide for its RealtyTrac Network members. The application provides a platform that combines six integrated databases consisting of: public record data, tax record data, distressed property data, bankruptcy data, for-sale listing data, postal record data and an automated valuation model.
The real estate industry is at an all-time low in terms of available for-sale listing inventory. In response to this need, RealtyTrac created Seller LeadTrac. This unique platform allows RealtyTrac’s broker members to identify motivated homeowners who have not already listed their homes for sale. Through Seller LeadTrac the company has identified more than 800,000 properties not presently listed for sale that are likely to be sold. Approximately 50,000 of these potential listing leads have already been provided to brokers who are exclusive members of RTN. The other 750,000 or more leads are now available to new broker members as they join the growing national network of brokerage companies.
“Over the past16 years, RealtyTrac has become one of the most respected brands in the aggregation, analysis and provision of housing information because we understand how to apply data to create value,” said RealtyTrac CEO, Jamie Moyle. “Right now creating listing inventory is critical for the residential real estate industry. Mining data for the purpose of researching the market and identifying specific business opportunities for the media, investors, consumers, real estate brokers and their agents is fundamental to creating the value we add as a business to our broker members.”
“When you realize that these properties are owned by homeowners who have defaulted on their mortgages and are extremely motivated sellers you begin to understand the value of Seller LeadTrac,” continued Moyle. “These homeowners need a solution. Most often they need to sell their home before the bank forecloses on it, which could dramatically impact their future ability to access credit of any kind.”
For more information on the RealtyTrac Network and the Seller LeadTrac platform please visit: http://www.realtytrac.com/network.
About RealtyTrac Network
The RealtyTrac Network is a licensed network that provides leading residential real estate brokerages with a means to align with a proven, forward-thinking, online strategic business leader. Licenses in the network are awarded on an exclusive basis in each market, and are available to both franchised and independent brokerage companies. Those interested in applying for an exclusive RTN license should visit http://www.realtytrac.com/network and submit an inquiry.
About RealtyTrac Inc.
RealtyTrac (www.realtytrac.com) is the nation’s leading source of comprehensive housing information, with more than 1.5 million active default, foreclosure auction and bank-owned properties, and more than 1 million active for-sale listings on its website, which also provides essential housing information for more than 95 million homes nationwide. This information includes property characteristics, tax assessor records, bankruptcy status and sales history, along with 20 categories of key housing-related facts provided by RealtyTrac’s wholly-owned subsidiary, Homefacts®. RealtyTrac’s foreclosure reports and other housing data are relied on by the Federal Reserve, U.S. Treasury Department, HUD, numerous state housing and banking departments, investment funds as well as millions of real estate professionals and consumers, to help evaluate housing trends and make informed decisions about real estate.
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