RealtyTrac Names Industry Veteran Lauren Guzak Head of Data Licensing Efforts and Expands Real Estate Datamart

DataLicensing Operation Expanding to Include Broader Spectrum ofProducts
  Guzak HiringBuilds On Recent Acquisition of Homefacts and Its Robust Real EstateDataset

SanFrancisco, Calif. – Aug. 1, 2012 —RealtyTrac® (, theleading online marketplace for foreclosure properties, today announced that ithas hired real estate data licensing veteran Lauren Guzak as Vice President ofData Licensing. Guzak will lead and expand RealtyTrac’s datalicensing operation, which already bulk-platforms foreclosure, loan, sales andassessor data and will soon be incorporating an even broader spectrum of dataofferings thanks to the company’s recent acquisition of online dataaggregator Homefacts (

Guzak’shiring will help RealtyTrac fully leverage its growing cache of proprietaryreal estate data and comes on the heels of the company’s acquisitionof Homefacts in April. That acquisition exponentially expanded the breadth ofthe RealtyTrac real estate datamart, and Guzak will be charged withstrategically developing an enterprise-class bulk data platform to serve theneeds of a broad spectrum of value-added resellers, government, real estate andfinancial services companies.

Guzak comes toRealtyTrac from DataQuick Information Systems, where she was Director ofStrategic Relations, leading the sales and account management efforts for B2B,enterprise-level real estate data licensing. Her clients included innovators inthe real estate, lending, building, mapping, insurance, collection, inspectionand appraisal space. Guzak was an integral part of DataQuick’sefforts to fuel web-based portals for consumers and real estate professionals,and will aggressively drive RealtyTrac’s bulk-data licensing into newand untapped markets where foreclosure and home-related data is more relevantthan ever.

“I’mthrilled to join the RealtyTrac team and to build on the solid foundation ofbulk data aggregation and platforming already in place here,” Guzaksaid. “The richness of the RealtyTrac real estate dataset providesample opportunity to grow data licensing into one of the pillars of thebusiness.”

Guzak has abachelor’s degree from the University of Washington in InternationalStudies and lives in San Diego with her family.

AboutRealtyTrac Inc.
RealtyTrac ( is theleading online marketplace of foreclosure properties, with more than 1.5million default, auction and bank-owned listings from over 2,200 U.S. counties,along with detailed property, loan and home sales data. Hosting millions ofunique monthly visitors, RealtyTrac provides innovative technology solutionsand practical education resources to facilitate buying, selling and investingin real estate. RealtyTrac’s foreclosure data has also been used bythe Federal Reserve, FBI, U.S. Senate Joint Economic Committee and BankingCommittee, U.S. Treasury Department, and numerous state housing and bankingdepartments to help evaluate foreclosure trends and address policy issuesrelated to foreclosures.



Jennifer von Pohlmann
949.502.8300, ext.139 

Ginny Walker
949.502.8300,ext. 268

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