Program Utilizes Simple Cut-and-Paste Code That Links Users to RealtyTrac’s Real-Time Foreclosure Data

INMAN REAL ESTATE CONNECT, SAN FRANCISCO, Calif. – Aug. 2, 2007 – RealtyTrac® (, the leading online marketplace for foreclosure properties, today announced a new and exciting feature called RealtyTrac DataLink™, which allows users to easily display a fully functional foreclosure search application on their own website by simply cutting and pasting code generated by RealtyTrac. The search application pulls real-time data directly from RealtyTrac’s nationwide foreclosure database. 
RealtyTrac publishes the largest and most comprehensive national database of foreclosure and bank-owned properties, with over 1 million properties from nearly 2,500 counties across the country, and is the foreclosure data provider to MSN Real Estate, Yahoo! Real Estate and The Wall Street Journal’s Real Estate Journal.

“DataLink is an exciting product that further democratizes our foreclosure data by allowing any website to easily give their users access to hundreds of thousands of foreclosure properties across the country,” said James J. Saccacio, chief executive officer of RealtyTrac. “Not only will DataLink help sites provide a valuable service to their visitors, it will allow them to generate revenue when any of their visitors subscribe to RealtyTrac.”

DataLink is simple and easy to use, and can be set up in three easy steps. First one of two search images — either a U.S. map with a zip code search or a U.S. map without a zip code search – is selected. Second, a unique ID is entered by clicking a “Generate Code” icon. Finally, this code is copied and pasted into a website’s HTML code.

“We are excited about the opportunity to team up with RealtyTrac to provide consumers with the opportunity to access foreclosure listing in such an easy and informative way,” said Steve Nickerson, president of HomeRoute. “Consumers now have unlimited opportunities to find the home of their dreams and at a fraction of the cost.”

About RealtyTrac Inc.
Ranked as the second largest real estate site by MediaMetrix and No. 53 on Inc. magazine’s 2006 Inc. 500 list of the nation’s fastest-growing private companies, RealtyTrac Inc. (, is the leading online marketplace for foreclosure properties, providing all the resources that home seekers, investors and real estate agents need to locate, evaluate and buy properties below market value.

Founded in 1996, RealtyTrac publishes the largest and most comprehensive national database of pre-foreclosure, foreclosure, For Sale By Owner, resale and new construction properties, with more than 1 million properties across the country, property reports, productivity tools and extensive professional resources. RealtyTrac hosts nearly 3 million unique visitors monthly and has been chosen to supply foreclosure data to MSN Real Estate, Yahoo! Real Estate and The Wall Street Journal’s Real Estate Journal. For more information, visit (

About HomeRoute
Since 1997, HomeRoute™- Real Estate Services, ( located in Howell, Michigan has been helping real estate consumers have a successful experience by providing them with valuable information and resources to make well-informed, smart real estate decisions. Driven by nationwide network of leading real estate professionals, HomeRoute™ reaches a national audience of millions annually.

HomeRoute™ flagship service is (™ which every year, since 1998, has produced the highly publicized “America’s Top 100 Places to Live” list which recognizes communities nominated by their residents as a “great place to live,” based on details about the neighborhoods, housing, beauty of the area, environment, school performance, recreational activities and economic growth.”


Media Contacts:
Michelle Schneider
949.502.8300 Ext. 139

Christine Stricker
949.502.8300 Ext. 268

Detailed & Historical Data:
Tyler White
949.502.8300 Ext. 158

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