Program Designed to Provide More Complete Home Valuation Information to Consumers,More Qualified, Less Expensive Leads to Agents.

Irvine, Calif. – Novemeber 30, 2005 – RealtyTrac™ (, the leading online marketplace for foreclosure properties, today announced the launch of a new program designed to give members of the RealtyTrac Agent Network exclusive rights to leads from sellers looking for a custom market analysis (CMA) for their homes.

The CMA lead program adds a new dimension to the RealtyTrac Agent Network, which gives local real estate agents exposure to 3 million visitors to RealtyTrac each month. Members of the network receive exclusive leads from their territories — ranging in size from a single zip code to an entire county. Launched less than a year ago, the agent network is one of the fastest growing and most successful online lead generation programs available to real estate agents, delivering tens of thousands of qualified leads each month from across the country.

“We’ve had the opportunity to analyze and improve on what other successful companies have done so far with CMA lead programs — programs that connect agents with consumers interested in a home valuation,” commented James J. Saccacio, chief executive officer of RealtyTrac. “We’ve tried to create a program that does a better job of meeting the needs of the consumer, while delivering the most qualified leads in the industry to the agent.”

Key Program Features
• RealtyTrac will create a customized 20-plus page CMA report that includes an estimated property value, comparable sales, a detailed property history, neighborhood information and more. The company will include the agent’s bio and photo in the report and deliver it directly to consumers.
• Agents will have the exclusive right to purchase or decline these new leads, so they won’t be competing for attention with other agents on any of the leads they accept.
• Leads will cost as much as 50-75% less than leads from other providers.

“By keeping our costs low and doing as much of the work as possible for our agents up-front, we believe that the RealtyTrac CMA Lead program will not only deliver more leads and more qualified leads, but the most cost-effective leads in the market,” noted Saccacio.

The program is set to debut on December 1, 2005. More information about the Network and the new CMA Lead program is available by calling 888-444-3336, or via e-mail at

About RealtyTrac Inc.
Ranked as the fourth-largest real estate site by Nielsen Net Ratings, RealtyTrac Inc. ( is the leading online marketplace for foreclosure properties, providing all the resources that home seekers, investors and real estate agents need to locate, evaluate and buy properties below market value. Founded in 1996, RealtyTrac publishes the largest and most comprehensive national database of pre-foreclosure, foreclosure and For Sale By Owner properties, with more than 550,000 properties across the country, property reports, productivity tools and extensive professional resources. RealtyTrac hosts close to two million unique visitors monthly and is the exclusive foreclosure data supplier to MSN House & Home, Yahoo! Real Estate and HomeGain as well as the foreclosure data provider to AOL Real Estate. For more information, visit


Media Contact:
Michelle Sabolich
Atomic Public Relations

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