Marketing Pedigree Includes Senior Positions at Napster, Sony, and Move, Inc.
Will Create Consistent Brand and Messaging Across Company’s Various Marketing Channels
IRVINE, Calif. – Feb. 25, 2014 – RealtyTrac™ (www.realtytrac.com), the nation’s leading source for comprehensive housing data, announced today that marketing and real estate specialist Rob Talbot has joined the company as senior vice president of marketing. In this role, Talbot will oversee the company’s marketing and public relations departments and implement new marketing strategies.
“We are thrilled that Rob has joined the RealtyTrac team,” said RealtyTrac CEO Jamie Moyle. “His 15 years of expertise in marketing strategy and branding will help us bring more data to more people to help them make better real estate decisions.”
Talbot will also be tasked with overseeing The RealtyTrac Network, an exclusive broker offering available to leading independent and franchised brokerage companies throughout the country.
“The RealtyTrac Network is such a unique offering available to brokers nationwide, and I look forward to continuing the growth of the network,” said Talbot. “I’m also excited to lead the charge in educating brokers and home buyers on RealtyTrac’s data and housing market insights to help them make more informed real estate decisions.”
Talbot is an accomplished senior marketing executive with expertise in customer acquisition, business development, product strategy and advertising analytics. Most recently, Talbot served as vice president of marketing at M-GO, a digital entertainment company that specializes in digital streaming of movies and TV shows. Prior to M-GO, Talbot was vice president of marketing at Napster, a leading global music service, where he was responsible for acquiring and retaining Napster subscribers as well as maximizing e-commerce sales. He has also held senior management positions at Move, Inc., Cinemanow, Inc., Sony Pictures Digital Network, Lifetime Television and HBO.
Talbot has a bachelor’s degree from Tulane University in psychology and a MBA in marketing from UCLA Anderson School of Management.
About RealtyTrac Inc.
RealtyTrac (www.realtytrac.com) is the nation’s leading source of comprehensive housing information, with more than 1.5 million active default, foreclosure auction and bank-owned properties, and more than 1 million active for-sale listings on its website, which also provides essential housing information for more than 95 million homes nationwide. This information includes property characteristics, tax assessor records, bankruptcy status and sales history, along with 20 categories of key housing-related facts provided by RealtyTrac’s wholly-owned subsidiary, Homefacts®. RealtyTrac’s foreclosure reports and other housing data are relied on by the Federal Reserve, U.S. Treasury Department, HUD, numerous state housing and banking departments, investment funds as well as millions of real estate professionals and consumers, to help evaluate housing trends and make informed decisions about real estate.
About RealtyTrac Network
The RealtyTrac Network is a licensed network that provides leading residential real estate brokerages with a means to align with a proven, forward-thinking, online strategic business leader. Licenses in the network are awarded on an exclusive basis in each market, and are available to both franchised and independent brokerage companies. Those interested in applying for an exclusive RTN license may visit http://www.realtytrac.com/network and submit an inquiry.
949.502.8300, ext. 107