Agreement includes joint media efforts and conference participation
IRVINE, Calif. – July 30, 2013 — RealtyTrac® (www.realtytrac.com), announced today the signing of a strategic alliance agreement with brokerage media powerhouse REAL Trends. This alliance is aimed at leveraging both companies’ extensive housing data resources to provide the latest market trends, statistics and analytics in the industry today.
Both well-known brands in the real estate industry for many years, the enterprise calls for RealtyTrac and REAL Trends to work jointly on many levels, including conducting surveys to cull data from leading real estate brokerages across the country, as well as utilizing their media relationships and contacts in a cooperative effort to create mutual media stories and reports on general housing industry topics.
“We are honored to be joining forces with REAL Trends, a longtime leader in providing news and information to real estate professionals for almost three decades,” said RealtyTrac CEO Jamie Moyle. “Both companies bring tremendous credibility to this relationship, benefitting both organizations through the sharing of our extensive databases and media prowess to expand our reach both locally and globally.”
Both organizations share a high level of respect for the residential brokerage community and understand the value of the insight of those brokers who operate the top-ranked brokerage firms bring to understanding the status and trends of the recovering housing market.
“We are very excited to be working formally with RealtyTrac to develop new sources of key information and business opportunities for the brokerage industry and our clients,” said Steve Murray, president of REAL Trends. “They are an unquestioned leader in providing reliable housing market information and we are proud to be associated with them.”
About REAL Trends
REAL Trends, Inc. is a communications and consulting company considered to be the leading source of analysis and information on the residential brokerage and housing industry. REAL Trends is based in Denver, Colo. With 27 years of continual growth, REAL Trends continues to provide real estate professionals with new and innovative resources on the latest industry trends and strategies into the future.
About RealtyTrac Inc.
RealtyTrac (www.realtytrac.com) is the leading supplier of U.S. real estate data, with more than 1.5 million active default, foreclosure auction and bank-owned properties, and more than 1 million active for-sale listings on its website, which also provides essential housing information for more than 100 million homes nationwide. This information includes property characteristics, tax assessor records, bankruptcy status and sales history, along with 20 categories of key housing-related facts provided by RealtyTrac’s wholly-owned subsidiary, Homefacts®. RealtyTrac’s foreclosure reports and other housing data are relied on by the Federal Reserve, U.S. Treasury Department, HUD, numerous state housing and banking departments, investment funds as well as millions of real estate professionals and consumers, to help evaluate housing trends and make informed decisions about real estate.