INMAN REAL ESTATE CONNECT, SAN FRANCISCO, Calif. – Aug. 1, 2007 – RealtyTrac™ (http://www.realtytrac.com/), the leading online marketplace for foreclosure properties, and Adicio Inc. (www.adicio.com), the Internet’s leading developer of Web-based classified advertising solutions, today announced a new agreement that will enable Adicio clients to access RealtyTrac’s 1.3 million default, foreclosure, auction, bank-owned, for sale by owner (FSBO), new home and resale properties.
During a downturn in the real estate market, foreclosures generally increase. Through the first half of 2007, there were over 925,000 foreclosure filings on more than 573,000 properties across the U.S., representing an increase in foreclosure activity of more than 50 percent compared to the first six months of 2006.This new relationship with RealtyTrac will provide buyers visiting Adicio client web sites with the ability to search for the latest foreclosure and bank-owned properties in their local markets and across the country.
All foreclosure listings offered through Adicio client sites will feature a property heading, description and thumbnail image. The listings and integration into Adicio’s real estate software platform are expected to be available to Adicio clients later this year.
"This exciting new partnership with Adicio will allow RealtyTrac to reach a brand-new audience of potential customers while also providing newspaper and media company websites across the country with valuable real estate data for their visitors," said Rick Sharga, RealtyTrac Vice President of Marketing. "And thanks to Adicio's interactive software solutions, RealtyTrac's data will be seamlessly integrated into each website's user experience."
"Foreclosure listings will now be just as accessible as other listings — such as those from a multiple listings service (MLS) — to our clients and the buyers in their local markets,” says Lee Itzhaki, Adicio General Manager - Real Estate. “This new relationship will make it easier for homebuyers, investors and real estate agents and brokers to search for these types of properties.”
About Adicio, Inc.
Adicio (www.Adicio.com) develops interactive classified advertising software solutions for the careers, real estate, and motors markets, which serve the Internet’s leading media companies and Web portals. With its award-winning technology and enterprise-class software platforms, domain expertise, and customer service, Adicio delivers a private-label application that seamlessly integrates within online classified advertising offerings, enabling clients to retain their brand while building and managing their online classified efforts. Clients can deploy Adicio’s software as a turnkey solution or customize Adicio’s application to leverage existing brand strategy and support online sales and marketing objectives. For moreinformation, please visit www.adicio.com, or call 760.602.9502 or 800.276.1332.
About RealtyTrac Inc.
Ranked as the third largest real estate site by MediaMetrix and No. 53 on Inc. magazine’s 2006 Inc. 500 list of the nation’s fastest-growing private companies, RealtyTrac Inc. (http://www.realtytrac.com/), is the leading online marketplace for foreclosure properties, providing all the resources that home seekers, investors and real estate agents need to locate, evaluate and buy properties below market value.
Founded in 1996, RealtyTrac publishes the largest and most comprehensive national database of pre-foreclosure, foreclosure, For Sale By Owner, resale and new construction properties, with more than 1 million properties across the country, property reports, productivity tools and extensive professional resources. RealtyTrac hosts nearly 3 million unique visitors monthly and has been chosen to supply foreclosure data to MSN Real Estate, Yahoo! Real Estate and The Wall Street Journal’s Real Estate Journal. For more information, visit http://www.realtytrac.com/.
RealtyTrac Media Contacts:
949.502.8300 Ext. 139
949.502.8300 Ext. 268
Detailed & Historical Data:
949.502.8300 Ext. 158
Adicio Media Contact:
Beth Brody, Brody PR