Data
Licensing Operation Expanding to Include Broader Spectrum of
Products
Guzak Hiring
Builds On Recent Acquisition of Homefacts and Its Robust Real Estate
Dataset
San
Francisco, Calif. – Aug. 1, 2012 —
RealtyTrac® (www.realtytrac.com), the
leading online marketplace for foreclosure properties, today announced that it
has hired real estate data licensing veteran Lauren Guzak as Vice President of
Data Licensing. Guzak will lead and expand RealtyTrac’s data
licensing operation, which already bulk-platforms foreclosure, loan, sales and
assessor data and will soon be incorporating an even broader spectrum of data
offerings thanks to the company’s recent acquisition of online data
aggregator Homefacts (www.homefacts.com).
Guzak’s
hiring will help RealtyTrac fully leverage its growing cache of proprietary
real estate data and comes on the heels of the company’s acquisition
of Homefacts in April. That acquisition exponentially expanded the breadth of
the RealtyTrac real estate datamart, and Guzak will be charged with
strategically developing an enterprise-class bulk data platform to serve the
needs of a broad spectrum of value-added resellers, government, real estate and
financial services companies.
Guzak comes to
RealtyTrac from DataQuick Information Systems, where she was Director of
Strategic Relations, leading the sales and account management efforts for B2B,
enterprise-level real estate data licensing. Her clients included innovators in
the real estate, lending, building, mapping, insurance, collection, inspection
and appraisal space. Guzak was an integral part of DataQuick’s
efforts to fuel web-based portals for consumers and real estate professionals,
and will aggressively drive RealtyTrac’s bulk-data licensing into new
and untapped markets where foreclosure and home-related data is more relevant
than ever.
“I’m
thrilled to join the RealtyTrac team and to build on the solid foundation of
bulk data aggregation and platforming already in place here,” Guzak
said. “The richness of the RealtyTrac real estate dataset provides
ample opportunity to grow data licensing into one of the pillars of the
business.”
Guzak has a
bachelor’s degree from the University of Washington in International
Studies and lives in San Diego with her family.
About
RealtyTrac Inc.
RealtyTrac (www.realtytrac.com) is the
leading online marketplace of foreclosure properties, with more than 1.5
million default, auction and bank-owned listings from over 2,200 U.S. counties,
along with detailed property, loan and home sales data. Hosting millions of
unique monthly visitors, RealtyTrac provides innovative technology solutions
and practical education resources to facilitate buying, selling and investing
in real estate. RealtyTrac’s foreclosure data has also been used by
the Federal Reserve, FBI, U.S. Senate Joint Economic Committee and Banking
Committee, U.S. Treasury Department, and numerous state housing and banking
departments to help evaluate foreclosure trends and address policy issues
related to foreclosures.
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Media
Contacts:
Jennifer von Pohlmann
949.502.8300, ext.
139
jennifer.vonpohlmann@realtytrac.com
Ginny Walker
949.502.8300,
ext. 268
ginny.walker@realtytrac.com