IRVINE, Calif. May 14, 2013 – RealtyTrac (www.realtytrac.com) announced today that Southern California real estate powerhouse Prudential California Realty has been selected as the first member of the RealtyTrac Network (RTN), a licensed network available to leading independent and franchised brokerage companies across the nation.
Through RTN, Prudential California Realty will build a sustainable competitive advantage in Southern California with exclusive access to buyer and seller leads, market insights, brand exposure and advertising resources.
“Membership into the RealtyTrac Network is highly selective. We hand-pick brokerages based upon their market ranking and their proven performance as a residential real estate brokerage company,” said RealtyTrac CEO Jamie Moyle. “Prudential California Realty is one of the nations most respected and innovative real estate brokerages and is a perfect fit for this premier network.”
“In general, for real estate agents, the level of support provided to them by our brokerage is the deciding factor in where they work. According to Annette Scherrer-Cosner, co-owner at Prudential California Realty, “Equipping our agents with the latest industry resources is paramount to our strategy for success. Our agents are worth every penny of this investment and more.”
RTN members have access to the most comprehensive housing information and data in the U.S. via Homefacts.com (a RealtyTrac subsidiary) and a number of other commercial data sources. Each brokerage is given access to a customized feed of unique properties aggregated by RealtyTrac nationwide and a sophisticated search tool that enables network members to hone in on listing leads that meet very specific criteria.
“The broker network allows us to ensure a consistently high level of service for consumers using RealtyTrac who request help from a local real estate expert,” added Moyle. “We’re thrilled to see our proven national brand — backed by more than 15 years of online marketing experience — reach to the local market level through exclusive brokerage relationships with amazing brokerage companies like Prudential California Realty.”
For more information on all of Prudential California Realty’s offerings please visit: http://www.prudentialcaliforniarealty.com.
About Prudential California Realty
Prudential California Realty, a market leader, sets the standards for leadership and customer service in Orange, San Bernardino, and Riverside Counties. With almost 700 real estate agents and 7 sales offices, Prudential California Realty is one of the nation's premier real estate companies. Prudential California Realty strives to provide clients with unparalleled service in all phases of the residential real estate transaction and deliver this service through highly trained agents and staff, all with a keen sense for the customer's best interests. For more information about Prudential California Realty, visit www.prudentialcaliforniarealty.com or contact Maria Hill at (714) 279-3860.
About RealtyTrac Inc.
RealtyTrac (www.realtytrac.com) is the leading supplier of U.S. real estate data, with more than 1.5 million active default, foreclosure auction and bank-owned properties, and more than 1 million active for-sale listings on its website, which also provides essential housing information for more than 100 million homes nationwide. This information includes property characteristics, tax assessor records, bankruptcy status and sales history, along with 20 categories of key housing-related facts provided by RealtyTrac’s wholly-owned subsidiary, Homefacts®. RealtyTrac’s foreclosure reports and other housing data are relied on by the Federal Reserve, U.S. Treasury Department, HUD, numerous state housing and banking departments, investment funds as well as millions of real estate professionals and consumers, to help evaluate housing trends and make informed decisions about real estate.
RealtyTrac Media Contacts:
949.502.8300, ext. 268
Jennifer von Pohlmann
949.502.8300, ext. 139