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Realtors Invest in Mobile Technology

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A national survey of Realtors shows that they continue to invest in mobile technologies to advance their profession and help their  clients, according to the National Association of Realtors (NAR).

According to the survey, brokers spent a median of $1,410 on technology for their real estate business in 2013, up from $1,122  in 2012. The NAR found that smartphones and tablets — iPads, Androids, Surfaces or Kindles — are the tools Realtors are most intent on purchasing; 29 percent of participants said they plan on procuring one of these tools in 2014.

“Technology has transformed the way Realtors do business, but in real estate, being high tech can never come at the expense of being highly accessible,” said Mark Lesswing, NAR senior vice president and chief technology officer in a statement. “Advances in smartphones and social media have made it easier for Realtors to stay in touch with their customers, but maintaining a strong, personal relationship with clients is still at the heart of the business.”

The vast majority of Realtors, 94 percent, use mobile devices to communicate with clients. In fact, Realtors spend a median 44  percent of their time corresponding with or doing work for their clients via their mobile devices, according to the survey.

Besides technology devices, real estate professionals are increasingly using social media to generate leads and stay in contact with clients. Ninety-one percent of Realtors say they use social media: 70 percent say they use it to build relationships and network, while 64 percent say they use it for marketing and generating leads. At 77 percent, Facebook topped the list as the most regularly used social network media among real estate professionals, followed by LinkedIn at75 percent. Google and YouTube tied for third place at 34 percent, while Twitter ranked fourth at 31 percent.

Click here to see the 31-page report titled “2013-14 REALTOR Technology Survey Report.”

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