It pays to have an edge.
One prime example can be seen by simply going to the RealtyTrac home page (www.realtytrac.com) and clicking on the “Search” tab on the top row. By doing so the national heat map for the latest month RealtyTrac is reporting data on will appear. Placing the cursor on any particular state will produce a popup window with the total foreclosure filings and foreclosure rate in that state for that particular month.
Then, by clicking through on any particular state, the same set of search capabilities will appear at the state level, with the same popup windows available for every county in that state.
The right side navigation bar has a “View National Foreclosure Trends” link that allows visitors to view even more data tables breaking down U.S. foreclosure statistics, including the average total savings on the purchase of a foreclosure property.
From there, any particular state can be located in the navigation bar, by region, allowing the visitor to see the same types of statistics at the state level. A property search for foreclosure properties in that area can be conducted from that page as well.
While some of the tools provided by RealtyTrac make searching for investment property or home purchases easier and more comprehensive, others are more utilitarian for conducting marketing campaigns focused on home buyers and investors.
Take for example the Foreclosure Market Trends Newsletter. Available for any and all states, a subscription to this co-branded newsletter provides built-in editorial copy, tables, heat maps and other graphics that reflect on the real estate agent as the local foreclosure “expert” in the neighborhood, resulting in increased buyer leads or foreclosure leads down the road.
Distributed twice a month — one national and one state edition every month — the Market Trends Newsletter is branded with the real estate agent’s banner and logo. Plus, the electronic format of the newsletter allows the freedom to circulate it to all of an agent’s clients and prospects via the Internet — no paper, ink or printer needed, and no postage necessary. Just a simple and affordable way to promote buying property to anyone looking to find a home.
In today’s grueling marketplace where all your competitors are becoming more and more tech savvy, it pays to have an edge, and that competitive edge is what RealtyTrac brings to the table for real estate agents.
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Visit our Agent Center to read more detailed information about foreclosure real estate agent resources.