As the nation’s third largest real estate website and data provider for Yahoo! Real Estate
and MSN Real Estate, RealtyTrac attracts over 2 million unique visitors each month and
averages more than 25 million monthly page views with over 45 million monthly impressions.
Our audience owns commanding purchasing power and is made up of individuals who rely on our
data and services to help them pursue their goals of real estate learning, purchasing, sales and investment.
Real Estate Consumer Demographics
Whether they are first-time home buyers or seasoned real estate investors, our customers tend to be
affluent and motivated to make home-related purchases. An impressive 51 percent of our site visitors
have an annual household income above $75,000, and 37 percent make more than $100,000.