Foreclosure Home Press Releases RealtyTrac Names Industry Veteran Lauren Guzak Head of Data Licensing Efforts and Expands Real Estate Datamart

RealtyTrac Names Industry Veteran Lauren Guzak Head of Data Licensing Efforts and Expands Real Estate Datamart

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Data Licensing Operation Expanding to Include Broader Spectrum of Products
  Guzak Hiring Builds On Recent Acquisition of Homefacts and Its Robust Real Estate Dataset

San Francisco, Calif. – Aug. 1, 2012 — RealtyTrac® (, the leading online marketplace for foreclosure properties, today announced that it has hired real estate data licensing veteran Lauren Guzak as Vice President of Data Licensing. Guzak will lead and expand RealtyTrac’s data licensing operation, which already bulk-platforms foreclosure, loan, sales and assessor data and will soon be incorporating an even broader spectrum of data offerings thanks to the company’s recent acquisition of online data aggregator Homefacts (

Guzak’s hiring will help RealtyTrac fully leverage its growing cache of proprietary real estate data and comes on the heels of the company’s acquisition of Homefacts in April. That acquisition exponentially expanded the breadth of the RealtyTrac real estate datamart, and Guzak will be charged with strategically developing an enterprise-class bulk data platform to serve the needs of a broad spectrum of value-added resellers, government, real estate and financial services companies.

Guzak comes to RealtyTrac from DataQuick Information Systems, where she was Director of Strategic Relations, leading the sales and account management efforts for B2B, enterprise-level real estate data licensing. Her clients included innovators in the real estate, lending, building, mapping, insurance, collection, inspection and appraisal space. Guzak was an integral part of DataQuick’s efforts to fuel web-based portals for consumers and real estate professionals, and will aggressively drive RealtyTrac’s bulk-data licensing into new and untapped markets where foreclosure and home-related data is more relevant than ever.

“I’m thrilled to join the RealtyTrac team and to build on the solid foundation of bulk data aggregation and platforming already in place here,” Guzak said. “The richness of the RealtyTrac real estate dataset provides ample opportunity to grow data licensing into one of the pillars of the business.”

Guzak has a bachelor’s degree from the University of Washington in International Studies and lives in San Diego with her family.

About RealtyTrac Inc.
RealtyTrac ( is the leading online marketplace of foreclosure properties, with more than 1.5 million default, auction and bank-owned listings from over 2,200 U.S. counties, along with detailed property, loan and home sales data. Hosting millions of unique monthly visitors, RealtyTrac provides innovative technology solutions and practical education resources to facilitate buying, selling and investing in real estate. RealtyTrac’s foreclosure data has also been used by the Federal Reserve, FBI, U.S. Senate Joint Economic Committee and Banking Committee, U.S. Treasury Department, and numerous state housing and banking departments to help evaluate foreclosure trends and address policy issues related to foreclosures.


Media Contacts:

Jennifer von Pohlmann
949.502.8300, ext. 139  

Ginny Walker
949.502.8300, ext. 268

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