Towers Joins RealtyTrac to Improve Website Revenue Opportunities and Capabilities;
Tasked with Broadening Audience for RealtyTrac’s Expanding Real Estate Database
IRVINE, Calif. - Nov. 7, 2013 - RealtyTrac™ (www.realtytrac.com), the nation’s leading source for comprehensive housing data, announced today that e-commerce specialist David Towers has joined the company as Senior Vice President of Revenue Generation and Operations. In this role, Towers will be tasked with overseeing the RealtyTrac website and call center operations as well as growing and improving revenue for the entire company.
“RealtyTrac has exponentially ramped up our data acquisition operations over the past two years, leaving us with an abundance of data that hasn’t yet made it to the website,” said RealtyTrac CEO Jamie Moyle. “That means RealtyTrac customers just scratch the surface when it comes to the billions of relevant data points that we’ve aggregated on more than 100 million properties nationwide. David has the experience and know-how to help us effectively present that vast database in a user-friendly manner so that ultimately consumers can make smart, data-driven decisions about real estate, whether that be a home they are living in — or want to live in — or their portfolio of investment properties.”
Towers will work with RealtyTrac’s national sales department and product management teams to develop new ways to optimize operations.
“I was familiar with RealtyTrac as the go-to source for foreclosure information, but I was not fully aware of the wealth of information in the RealtyTrac database available for almost any home nationwide,” Towers said. “This is the type of critical information that every consumer should be armed with before they make any decision regarding real estate — whether they are a homeowner, buyer, renter, investor or real estate professional. I’m looking forward to finding innovative ways to make this data more accessible and understandable for a broader audience.”
Towers brings over 19 years of experience to RealtyTrac with extensive knowledge in leading high-performance e-commerce, marketing and operations teams. He has held senior management positions in a diverse group of companies, including Wet Seal, Westfield, Razorfish, Liz Claiborne and J. Crew. He was most recently Vice President of E-Commerce at Wet Seal, a fashion apparel retailer operating 525 stores in the United States. At Wet Seal, Towers stabilized and streamlined the e-commerce division during company restructuring.
Prior to joining Wet Seal, Towers was Vice President of Digital Business at Westfield, a global real estate developer Towers transformed Westfield’s approach to digital marketing in the U.S. by setting the interactive marketing strategy and goals, defining metrics, and educating the organization. He doubled website traffic through SEO efforts and grew the company’s social media presence exponentially. Towers also served as Vice President, Managing Director at Razorfish, where he developed digital initiatives for numerous Los Angeles based clients.
Towers earned a Masters of Business Administration from the University of Texas at Austin. He also received a Bachelor of Science degree in business administration from University of Southern California.
About RealtyTrac Inc.
RealtyTrac (www.realtytrac.com) is the nation’s leading source of comprehensive housing information, with more than 1.5 million active default, foreclosure auction and bank-owned properties, and more than 1 million active for-sale listings on its website, which also provides essential housing information for more than 95 million homes nationwide. This information includes property characteristics, tax assessor records, bankruptcy status and sales history, along with 20 categories of key housing-related facts provided by RealtyTrac's wholly-owned subsidiary, Homefacts®. RealtyTrac's foreclosure reports and other housing data are relied on by the Federal Reserve, U.S. Treasury Department, HUD, numerous state housing and banking departments, investment funds as well as millions of real estate professionals and consumers, to help evaluate housing trends and make informed decisions about real estate.
Jennifer von Pohlmann
949.502.8300 ext. 139
949.502.8300, ext. 107