RealtyTrac Demographics As the nation’s third largest real estate website and data provider for Yahoo! Real Estate and MSN Real Estate, RealtyTrac attracts over 3 million unique visitors each month and averages more than 25 million monthly page views with over 65 million monthly impressions. Our audience owns commanding purchasing power and is made up of individuals who rely on our data and services to help them pursue their goals of real estate learning, purchasing, sales and investment.

Real Estate Consumer Demographics Whether they are first-time home buyers or seasoned real estate investors, our customers tend to be affluent and motivated to make home-related purchases. An impressive 46 percent of our site visitors have an annual household income above $75,000, and 28 percent make more than $100,000.

• Gender
• Male
• Female

•  
• 53%
• 47%

• Age
• 18-24
• 25-49
• 49-64
• 65+

•  
• 2%
• 31%
• 56%
• 9%

• Home Ownership
• Rent
• Own

•  
• 37%
• 63%